Is SEO Worth it for You? Check for Free

I think that SEO is still a great way to acquire customers. However, not every business needs it. Here are a couple of ways to decide if you need it.

March 23, 2025

First check: Is there demand?

Easily check how many people search for relevant terms in your industry using tools like Google Keyword Planner or SEMrush. If there’s a conisderable high intent search volume, SEO can drive valuable traffic.

‍

Second check: What are your competitors doing?

Look at your competitors’ rankings. If they dominate search results, they’re likely gaining customers through SEO. If they’re investing in it, you might need to as well to stay competitive.

‍

Third check: Can you compete?

Check "3XX redirects as a % of overall crawl". Over time, websites change—pages get updated, deleted, or merged. If a website isn't actively managed, it can accumulate too many redirects, creating problems. A high percentage of "3XX redirects in a website crawl" can indicate a lack of active SEO management, making it easier to outrank such competitors. This way you have a clear panorama of the industry.

Use Ahrefs to do this analysis or just let me know and I can do it for free. I'm curious to see the results.

The image categorizes websites by redirect percentages, linking higher rates (e.g., 29.74%) to issues like poor management, new ownership, or no in-house SEO skills.

Reference: Amanda Orson, Founder of @galleon

‍

Fourth check: Are you ready to invest?

I see an issue here. Some companies invest a lot of money to do major SEO audits with little ROI. In a world where inflation and interest rates are the spotlight of the day, I think companies need to prioritise therefore choosing a 80/20 approach where they pick 20 percent of the tasks that produce 80 percent of the results. Here I have mentioned some of these tasks.